Your truck is your mobile billboard, and a powerful way to tempt and attract customers. Some people see it for the first time, and others are reminded of a great experience they had before.
But it's more than just a name, colours and logo on a vehicle - you're after immediate recognition and a strong response.
You have a personality, and it comes out in your food business. You’re rebellious, creative or sweet - casual, playful or formal. For most people, your truck and what you put out on social media is your brand - make sure it reflects the flavour and experience they enjoy with the first sip or bite.
A well-branded truck can draw attention to your business all day, every day, everywhere it goes... The best brands are authentic brands - they are derived from the actual passions, values and personality traits of the folks who run the business. So start looking within.